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Breadtopia.com Launches -- Offering Everything Folks Need to Make Great Bread
Fairfield, Iowa (PRWEB) October 24, 2007 -- Eric Rusch, co-founder of Breadtopia.com, announced today the launch of Breadtopia.com, which offers plenty of free bread baking information and sells quality bread making products. Breadtopia.com is dedicated to those who want to discover or have already discovered the magic of baking their own tasty bread, pizza dough, piecrust and more.
"Walk into a home where someone's baking bread and just smell the fragrant aroma of freshly made dough baking in the oven," notes Rusch. "It makes friends and family feel instantly welcome," he adds, "and entices everyone to sit down and chat over a cup of coffee or tea and break bread."
There's a reason why one of the oldest tricks in the real estate business is having a loaf baking in the oven when prospective buyers walk through the door. The magnificent scent makes potential purchasers salivate for the bread and the warmth and kindness it engenders.
According to Rusch, there's been a resurgence on the home front in artisan bread baking, with many people getting back to basics and starting from scratch. Still, Rusch notes, "Although making bread from scratch results in a superior loaf, the fact is our hectic lifestyle often precludes many from diving deep into the dough."
Rusch decided to offer superior products that would help consumers balance their 21st century on-the-go existence with the old-fashioned leisurely process of baking bread. "The solution," according to Rusch, "is the no knead (http://www.breadtopia.com/basic-no-knead-method) method."
"No-knead" dough uses a small amount of instant yeast, making it unnecessary to knead. There's a slow rise, which can occur over night, and the consistency of the dough is wet, making it easy to manipulate. Although the therapeutic physical and psychological effects of working fresh dough are lost, people are able to relish the feeling of accomplishment that comes with baking bread and savor the loaf's fresh, warm taste.
Breadtopia's Rusch observes, " 'No-knead' bread is a fine way for people to get into baking bread and with a little more effort and time many start exploring more traditional bread baking methods." Many more Americans are going organic and natural, looking to escape from foods that are over-processed, filled with chemicals and lacking nutrients. Bread baking in the home using traditional methods is part of that phenomenon.
Consumers looking to find out more about Breadtopia.com's products or desiring more information on bread making techniques should surf over to Breadtopia (http://www.breadtopia.com), where things are always baking.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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